Indian hoteliers The Postcard Hotel has signed up for a new boutique luxury hotel project in South Goa. Following the opening of hotels in Moira, Cuelim and Old Goa, the new project will be the company’s first new build property in the region.

Described as an ‘experiential hotel’, The Postcard Hotel, South Goa will feature aesthetic elements reflecting the history and heritage of its locality as well as the eclectic design favoured by the company, including well-appointed, spacious rooms (approximately 65 sqm), offering views of the Arabian Sea on one side and the lush countryside of South Goa on the other.

Kapil Chopra, founder and CEO of The Postcard Hotel said: “I believe Goa has the potential to be the next Bali and I also see Goa as an emerging design, architecture and culinary capital of India. Goa lives through its 334 villages and communities and we want our guests to experience and appreciate this variety through our hotels like they would have never done before.

“The challenge was to have a site which had the potential to build a hotel that sets new design standards globally. The search for that iconic location ended with this site, which offers a serene white sand beach of the mighty Arabian Sea in front and beautiful countryside on its other end.”

Jaideep Dang, managing director of JLL India, the real estate consultants on the deal said: “The Postcard Hotel is a definitive sign of the times to come in luxury hospitality and JLL is proud to partner with this experiential luxury brand in its national and global ambitions.”

The Postcard’s distinctive identity lies in pillars of sustainability, wellness and authenticity. The design philosophy of The Postcard is to offer immersive spaces. Chopra added: “We do not wish to offer sterile or overbuilt hotels. We want to leave enough space for our guests to connect with the local identity of the destination.”