The Personal Travel Agents, part of Your Co-op Travel, recently hosted its inaugural Millionaire’s Club Lunch. This exclusive event celebrated top achievers who exceeded £1 million in sales during the 2023-2024 trading year.

The event, held at the esteemed Grand Pacific restaurant in Manchester, was a testament to the exceptional dedication and achievements of 21 PTAs who reached this significant milestone. The lunch was an opportunity for the team to be recognised both individually and as a group for their significant contributions over the past year.

Following the pandemic, The Personal Travel Agents proactively ramped up support for their 150 agents, increasing business development support as well as marketing activity with an aim to empower existing agents and help enhance their sales and earnings.

As a result, there was a notable 20% increase in average earnings across all PTAs over the past year, with an impressive 74% of homeworkers experiencing growth year-on-year, and 14% of all PTA homeworkers achieving Millionaire Club status.

Their collective achievements led to a record-breaking year, with sales soaring by 25% compared to the previous year.

The dedication and hard work shown by individual agents also saw 67 agents earning additional bonus commissions through the Commission Builder Scheme, amounting to £270,000 in extra payouts — a 51% increase from the previous year.

Nicola O’Keeffe, PTA and first time into the Millionaire’s club, said: “I was absolutely blown away by achieving over £1m in sales within 12 months, it’s such a big achievement for my business which I’m extremely proud of.

“It was wonderful to get together with fellow ‘Millionaire Club’ PTA’s and the team at Head office to celebrate our success together in Manchester. Without the teams support it would have been difficult to reach such a goal! I can’t wait for cocktails in Jamaica!”

Sheena Whittle, Head of Homeworking at Your Co-op Travel, said: “Our success as a business and the support we provide to our homeworkers, is measured by the success of our agents and we couldn’t be more thrilled at seeing so many individual records and personal successes in the last year.

“It’s a pleasure to reward and spend time with our Millionaire’s Club PTAs at this lunch and say thank you and well done for all their incredible work.”

Claire Evans, Chief Operating Officer Travel Channels at Your Co-op Travel, said: “We have an amazing team of 150 PTA’s who work tirelessly to help those in their communities’ tailor make their dream getaways.

“Our PTAs consistently exceed their personal targets, passionately working to develop their businesses and grow their expertise, ensuring their customers create memories that last a lifetime. Their outstanding service is evident in the many who have joined our ‘Millionaire’s Club’ and we’re certain that their exceptional performance over the past year sets the stage for even greater achievements in the remainder of 2024.”

Your Co-op Travel is part of The Midcounties Co-operative, which is one of the largest independent UK co-operatives and is fully owned by its members. Members of the Society have access to exclusive member-only offers across the Your Co-op family of services.

Every time a member shops or chooses a service, they will also give back to the community – from buying a pint of milk to booking a holiday, we’re doing good together.

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