creative website

Today Free Charge

Sign up today free of charge.

Join our global community of over 5 million travel and hospitality executives.

The Royal Commission for AlUla (RCU) to highlight successes in revitalising arid environments

Kanchan Nath

- September 26, 2023

The Royal Commission for AlUla (RCU) will showcase its extensive environmental regeneration projects at the upcoming Society for Ecological Restoration’s 10th World Conference (SER2023) in Darwin, Australia. RCU’s participation as a Premium Sponsor of the event will amplify its transformative efforts in AlUla, highlighting its emerging leadership role in the sustainable conservation of natural and cultural landscapes and the rejuvenation of arid, degraded ecosystems.

The importance of this year’s event underscores the legacy of SER’s World Conferences; serving as a meeting point for experts and scholars, SER events provide vital avenues for knowledge exchange on the latest trends in restoration science, practice, and policy. With the 10th World Conference marking its first in-person gathering since 2019, RCU’s contribution to AlUla’s comprehensive regeneration will be major highlight of the event, held from 26 to 30 September 2023.

As the custodian of AlUla, a region with a unique ecological footprint, RCU is spearheading responsible and sustainable development at a pivotal moment for global biodiversity. It has established more than 11,000 sq. km of protected areas, totalling more than 50% of land in AlUla County, and launched impressive nursery operations that prioritise native flora, such as peregrina and acacia. By 2035, RCU plans to deliver the ecological restoration of at least 65,000 hectares.

Within AlUla’s Sharaan Nature Reserve, which covers an area of 1,200 sq km, a 100-hectare restoration pilot site has become a hallmark of RCU’s ecological restoration strategy. By taking an approach that harnesses natural regeneration, RCU has successfully integrated more than 100,000 native seedlings into the wild with an extraordinary 90% survival rate, a remarkable feat in such a harsh climate. As it plans to introduce 400,000 more seedlings by 2024, RCU continues its drive to expand green areas, leading the conversation around best practices in eco-restoration.

“Restoration efforts in the desert landscapes of AlUla are shining examples of how determined action can yield concrete change,” said Dr Stephen Browne, Vice President of Wildlife and Natural Heritage at RCU. “RCU’s achievements, such as reintroducing native animal species to their natural habitat and rejuvenating native flora, offer the world a message of hope, resilience, and collaboration. Our sponsorship and participation at SER2023 is not only about highlighting our milestones; it is about setting international benchmarks for others to follow.”

Beyond its tangible ecological impact, RCU’s work emphasises a broader narrative that links nature and culture. A recent RCU study found native flora species are flourishing in ‘conservation islands’ at the UNESCO World Heritage Site at Hegra, drawing a vivid picture of nature’s resilience. RCU envisions AlUla as a blueprint for the protection and rejuvenation of arid ecosystems.

Deep-rooted community involvement is also fundamental to RCU’s ecological restoration goals, with 154 Rangers from the AlUla community having been trained and deployed to work across AlUla’s network of nature reserves. By entrusting the land’s guardianship to those who hold it dear and connecting local wisdom with modern practices, RCU is helping to shape international best practices for protected area management.

Aligning its on-ground efforts with global ambitions, RCU has strengthened its work through strategic partnerships. Its association with entities like the International Union for Conservation of Nature (IUCN) underscores its commitment to collaboration. This accentuates RCU’s growing prominence in the eco-restoration field and conveys a clear message to the world: restoration is a collective mission, and every initiative is vital to saving our environment.

SER2023 will allow RCU to communicate its overarching agenda of positioning AlUla as a pioneering model for eco-restoration. With achievements ranging from creating expansive protected areas to the detailed conservation of arid ecosystems, RCU stands not just as a participant, but as a leader setting a gold standard for sustainable environmental stewardship worldwide.

 

 

 

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats

Subscribe to Travel Daily Media

Join our global community of over 5 million travel and hospitality executives.

The Royal Commission for AlUla (RCU) to highlight successes in revitalising arid environments

Kanchan Nath

- September 26, 2023

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats
Today Free Charge

Sign up today free of charge.

Join our global community of over 5 million travel and hospitality executives.