Standard International opens the newest addition to its portfolio on 8 August as The StandardX Melbourne gets ready to welcome guests.

Playing up a youthful vibe that is a throwback to Standard’s storied past, The StandardX distills The Standard experience down to its very essence, its X-factor, so to speak.

Located in the vibrant, post-industrial enclave of Fitzroy, The StandardX, Melbourne is rooted in a neighborhood with a storied history of iconic record stores, sticky-carpeted punk clubs, legendary writers’ haunts, and beloved party spots.

The hotel takes inspiration from Fitzroy’s 70s and 80s heyday, when artists like Nick Cave, Ollie Olsen, Stuart Grant and Rowland S Howard established the Little Band scene and created a hotbed of creative energy where experimental art, music, and culture flourished.

Stylish and contemporary design

In keeping with its Standard DNA, style rules the day at The StandardX, with interiors led by Melbourne-based interior design firm Hecker Guthrie. 

Upon entering the lobby through a familiar bold revolving door, the ground floor opens to an airy elevated loft with a fireplace that beckons guests to linger longer. Columns wrapped in macrame by local artist Sarah Smalltown and paintings from Dane Lovett are complemented by custom furniture and antique pieces. 

A contemporary, uncomplicated aesthetic spans eight floors, where guestrooms are awash with a palette of blue and white while a plush bed sits focally, complemented by a millwork ledge that doubles as a writing corner and open closet. 

Cheeky and charming in equal measure, each of the 125 rooms are fitted with features for discerning travellers and blends the grittiness of Fitzroy’s urban fabric with the culture and modern comforts guests know and love from The Standard brand.

From an intimate Cozy King to a spacious Suite Spot with unobstructed views of Fitzroy and the city skyline, rooms at The StandardX, Melbourne are designed with a contemporary, uncomplicated aesthetic in mind.

Melbourne’s influence of local talent is unmistakable, with work from artists such as Jane Sinclair.

Great food and lifestyle options

A trifecta of distinct food and beverage concepts will leave a lasting impression on guests and locals alike. Led by Executive Chef Justin Dingle-Garciyya, BANG, an all-day Thai concept, sees a medley of bold street flavours and techniques on display.  

The menu, crafted to unite, draws influence from Asian flavours to redefine Thai street food; showcasing a sophisticated fusion of culture and gastronomy, where traditional Thai recipes are transformed using produce sourced from Melbourne and Victoria.

Perched atop the hotel is The Roof, a secret hideaway accessible exclusively to hotel guests with panoramic views of Fitzroy and Melbourne, offering a dining experience inspired by the melodic flavours of Mercado Medellin. Located in the lobby, The Box is a retail concept that includes everyday essentials, lifestyle items, as well as snacks and beverages to be enjoyed on-the-go or in room.