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“This is a long- term commitment for us”: BA’s opens big cat sanctuary

“This is a long- term commitment for us”: BA’s opens big cat sanctuary

Alastair Newport

- November 20, 2019

British Airways Holidays has officially opened a new rescue enclosure at a big cat sanctuary in South Africa, as part of its joint vision with international animal welfare charity Born Free that all wild animals, whether living in captivity or in the wild, are treated with compassion and respect.

British Airways Holidays and Born Free have been working together over the last year to develop the travel company’s industry-leading Animal Welfare Policy.

The enclosure is now home to two lionesses, named Alpha and Cora. The two neglected lionesses were initially rescued from a failed zoo in Spain and housed temporarily at Natuurhulpcentrum, a wildlife rescue centre in Belgium before they were flown to their new home.

“This is a long- term commitment for us”

Born Free’s Animal Welfare team and IAG Cargo’s animal transport team ensured that Alpha and Cora received specialist care and attention as they travelled to London and onto a British Airways flight to Cape Town. The lionesses then travelled a short distance by road before arriving at Panthera Africa Big Cat Sanctuary, a 40-hectare sanctuary in Stanford, South Africa. The new natural habitat at the enclosure allows the lionesses to live in the best conditions for the rest of their lives.

Claire Bentley, managing director of British Airways Holidays said: “We are delighted to have been able to support Born Free and enable Alpha and Cora to spend the rest of their lives in their natural habitat. We know our customers are behind us in supporting causes like this and we are proud that our new Animal Welfare Policy and its various initiatives will help improve the lives of animals living in captivity all over the world. This is a long- term commitment for us and the first of many projects that we’ll be supporting Born Free with. We look forward to developing this extremely important partnership.”

As part of the partnership, a new initiative, ‘Raise the Red Flag’ has been unveiled to help more animals like Alpha and Cora, by allowing members of the public to report captive wild animal welfare concerns, while equipping people with the tools to take action.

Dr. Chris Draper, Head of Animal Welfare & Captivity, at Born Free said: “It’s extremely gratifying to see how much Alpha and Cora have improved and are settling into their brand-new enclosure. It is virtually impossible to enable big cats brought up in horrific conditions in captivity to be released to the wild, so their new home will create an environment as close to their natural habitat as possible and encourage them to exhibit their natural behaviour. From a previous life in an unsuitable zoo environment, Alpha and Cora will now live the rest of their lives under excellent care.

“While this is a story with a happy ending, there are millions of wild animals held in captivity all over the world that need help. Born Free can’t do this alone and we are calling on the public to take action to report the mistreatment of wild animals held in captivity through ‘Raise the Red Flag’”.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

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“This is a long- term commitment for us”: BA’s opens big cat sanctuary

Alastair Newport

- November 20, 2019

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats