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New data has revealed the top 10 most Instagrammable hotels in the world. The research conducted by travel experts at Dubai Tours & Tickets analysed a list of 80 top hotels worldwide to establish which hotels are the most Instagrammable by the total of hashtagged Instagram pictures shared by social media users with the hotel name.
- Burj Al Arab – Dubai
The most Instagrammable hotel in the world is the Burj Al Arab in Dubai, with over 2.5 million posts featuring the hotel’s Instagram hashtag. Built on its own man-made island, the hotel has 198 exclusive suites with a dedicated 24-hour butler service. To put into perspective how Instagrammable the Burj Al Arab is, the hotel is being posted on Instagram 2,869% more than Claridge’s in London, which ranked tenth out of the top 10 most Instagrammable hotels worldwide.
- Atlantis, The Palm – Dubai
Atlantis, The Palm in Dubai ranks second, with the hashtag featuring on 673,000 posts across Instagram. The 1,544-room ocean-themed resort is situated on Dubai’s Palm Island, and staying there includes free access to the world’s largest waterpark, the Aquaventure Waterpark.
- Soneva Jani – Maldives
The Soneva Jani in the Maldives is in third place, with over 423,000 hashtagged posts. The low-density luxury resort consists of 51 over-water villas and seven island residences. It is only accessible by seaplane from Velana International Airport, 166 km away, or by speedboat from Kunfunadhoo Island.
- Villa d’Este, Lake Como – Italy
The luxurious Villa d’Este in Italy is in fourth place with 201,000 Instagram hashtagged posts. The hotel was once a royal residence during the 16th century and is situated on 25 acres of gardens with views of Lake Como.
- Bellagio, Las Vegas – US
In fifth place is the Bellagio, Las Vegas, with over 187,000 posts dedicated to the hotel’s Instagram hashtag. The hotel includes the Fountains of Bellagio, which is synchronised with music lights and has 1,200 water jets that shoot water up to 460 feet high.
- Beverly Hills Hotel, California – US
Beverly Hills Hotel in California is in sixth place, with over 143,000 Instagram posts featuring the hotel’s hashtag. The hotel has 210 guest rooms, suites, and 23 bungalows. According to their website, it is often associated with the Hollywood elite, such as film stars, rock stars, and celebrities.
- Giraffe Manor – Kenya
Ranking seventh place is Giraffe Manor in Nairobi, Kenya, with 117,000 posts dedicated to the hotel on Instagram. Giraffe Manor is home to a herd of Rothschild giraffes. It is part of a breeding programme due to the species of giraffe once being highly endangered. Staying here provides the opportunity to feed and take pictures with the giraffes.
- Ritz, Paris – France
In eighth place is the Ritz in Paris, with over 97,100 Instagram posts featuring the hotel hashtag. The Ritz has 142 rooms, a spa, a swimming pool, three bars and three restaurants, including the Espadon, which has been awarded two Michelin stars.
- Marina Bay Sands Hotel – Singapore
Coming in closely behind at number nine is the Marina Bay Sands Hotel in Singapore, with over 96,900 hashtagged posts on Instagram. The two exclusive Chairman Suites are 629 square metres each, equivalent to the size of over two tennis courts, making them one of the largest suites in Singapore.
- Claridge’s, London – UK
Rounding off the list in tenth place is Claridge’s in London, with 84,300 Instagram posts with the hotel hashtag. Christmas at Claridge’s in 2023 had Louis Vuitton design their Christmas tree. Other famous designers who have designed their Christmas trees over the years include Jimmy Choo, Dior, Christian Louboutin and Karl Lagerfeld.
A spokesperson for Dubai Tours & Tickets commented on the findings: “The top 10 most Instagrammable hotels in the world offer a glimpse into the ultimate social media hotspots. Topping the list is the iconic Burj al Arab in Dubai, with its distinctive sail-shaped silhouette, views of the Arabian Gulf, luxury suites, and world-class amenities. This makes it a magnet for Instagrammers seeking to capture photos of a luxury lifestyle.”
