Tourism Malaysia London has appointed ATW Travel Marketing as its official PR agency in preparation for Visit Malaysia Year 2026. This partnership marks the first full-time PR agency collaboration for Tourism Malaysia London since the pandemic, indicating the positive recovery of the country’s tourism industry. Malaysia’s diverse attractions, rich cultural heritage, natural beauty, tropical climate, and delicious cuisine are attracting travellers again.

“We are excited to collaborate with ATW Travel Marketing to boost our efforts further as we prepare for Visit Malaysia Year 2026,” said Mr Noran Ujang, Director of Tourism Malaysia London. “Their extensive experience and proven track record in the travel and tourism industry make them the ideal partner to help us showcase Malaysia’s diverse offerings. We welcome travellers to explore Malaysia’s rainforests, mountains, and pristine beaches. We aim to showcase Malaysia’s cultural diversity and natural beauty to captivate travellers and foster a deeper appreciation for our rich heritage.”

ATW Travel Marketing will develop and implement a comprehensive PR strategy to raise awareness of Visit Malaysia Year 2026, generate positive media coverage, and attract international visitors to Malaysia. The Prime Minister, Datuk Seri Anwar Ibrahim, has targeted 27.3 million foreign tourist arrivals in 2026 with domestic spending of RM102.7 billion. The government has also allocated RM350 million to boost tourism promotions and activities to make Malaysia the world’s top tourist destination again. Datuk Seri Anwar, also Finance Minister, said these include organising Visit Malaysia Year 2026 and collaborating with the industry to promote tourism activities and events within and outside the country. More than 200 cultural activists will also receive help in organising arts and cultural activities.

“We are honoured to be selected as Tourism Malaysia’s official PR agency,” said Hannah Filer, Managing Director of ATW Travel Marketing. “Drawing on our extensive travel experience and deep understanding of Malaysia, we’ll craft captivating campaigns that ignite wanderlust and showcase the magic of this extraordinary destination. We’ll delve into diverse experiences like its captivating cuisine, sustainable travel options, and unique niche packages, from archaeological adventures to diving experiences, highlighting why Malaysia is a must-visit destination.”

Visit Malaysia Year 2026 is a national initiative to revitalise the country’s tourism industry following the global pandemic. The campaign will promote Malaysia’s rich cultural heritage, stunning natural beauty, and unique experiences to travellers worldwide.