Tourism Malaysia’s 2024 Malaysia Year-End Sales (MYES 2024) campaign is currently in full swing and is on until 1st January 2025.

Launched last 15th November, the campaign is a collaboration with Mastercard and over 60 local tourism industry players, including shopping malls, retailers, hotels and airlines.

MYES 2024 offers unparalleled shopping and tourism experiences, encompassing a diverse range of goods, accommodation, transportation, and food and beverage options, with more than 130 exciting activities and promotions awaiting tourists visiting shopping malls across Malaysia.

Tourism Malaysia director-general Manoharan Periasamy stated: “Shopping is a crucial component of our nation’s tourism industry. From January to September 2024, tourist expenditure in the shopping segment reached RM26.98 billion, a significant 63 percent increase compared to RM16.56 billion logged in the same period in 2023. This represents 36.8 percent of the total tourism revenue of RM73.2 billion for this period. Hence, we are confident that the reintroduction of the Malaysia Mega Sale campaign this year will further boost this segment’s growth.”

This nationwide campaign enjoys strong support from key industry associations, including the Malaysia Shopping Malls Association (PPK Malaysia), the Malaysia Retailers Association (MRA), the Malaysia Retail Chain Association (MRCA), the Malaysian Association of Hotels (MAH), and the Malaysia Aviation Group (MAG).

What can be expected at MYES 2024?

MYES 2024 enables both local and foreign shoppers to explore a wide selection of automobiles, gadgets, IT products, home decor, fashion, as well as health and cosmetic products.

The campaign features a wide array of offerings, including discounts of up to 90 percent off on selected products at participating malls and retailers.

Shoppers also have the opportunity to win amazing prizes, including a GWM HAVAL H6 HEV and a Toyota Vellfire, with every purchase at selected shopping malls.

They may also find themselves under live balloon drop events at selected malls for a chance to win RM20,000 in prizes.

Aside from these, the campaign also features exclusive weekly deals on beauty products, clothing, accessories, home appliances, and electronics.

Air and accommodation perks

Meanwhile, Malaysia Aviation Group (MAG) is offering attractive airfares from several international destinations with connecting domestic flights to Langkawi, Penang, Johor Bahru, and more. 

AirAsia Ride also provides promotional code redemptions for convenient transportation to participating malls.

Beyond the shopping opportunities, participating hotels are offering attractive accommodation packages for couples and families, complemented by gastronomic experiences such as afternoon tea, snack packs, and buffet dinners, with some hotels even offering late check-out until 4:30 p.m. 

A diverse range of tourism activities are also available, from visiting the zoo and Natural Batik Village to enjoying street art, kayaking in mangrove forests, ATV riding, snorkelling, golfing, and river cruises.