The Tourism Authority of Thailand (TAT) has launched the new ‘Amazing Thailand, The Healthy Journey’ campaign, targetting travellers from Southeast and South Asia seeking medical and wellness services in a short-haul destination.

Chattan Kunjara Na Ayudhya, TAT deputy governor for international marketing (Asia and South Pacific) said the newly unveiled campaign reflected the ‘New Normal’ tourism and corresponded to the changing tourist behaviour patterns and choices affected by the COVID-19 pandemic.

“Tourists are shifting towards short-haul destinations and placing more focus on health and wellness trips. This trend is substantiated by our survey on tourist behaviour patterns during 2016-2019, which found that travellers from Southeast and South Asia have placed ‘spa and wellness’ among the top five activities and ‘health and medical check-up’ among the top 10 activities when visiting Thailand,” he said.