Open Destinations, the travel technology company, has acquired a majority stake in Tineri, a mobile itinerary app designed for tour operators.

Founded by Tim Russell in Bangkok in 2016, Tineri is a white label product that allows tour operators to engage with their customers, both during their holiday and after they return home. The start-up app will now sit alongside Open Destinations’ portfolio of solutions, which are designed for tour operators, wholesalers and DMCs.

“Tour operators want to engage more fully with their customers. Tineri allows them to offer a fantastic looking mobile application that keeps their customers informed and provide high levels of service throughout the trip. Tour operators who invest in an app like Tineri can reinforce their brand and build customer loyalty,” said Open Destinations’ CEO, Kevin O’Sullivan.

Tineri provides travellers with access to their itineraries, integrated with Google Maps. It also allows tour operators to collect real-time ratings of customer experiences during their trip.

“Tineri gives tour operators the chance to really showcase their expertise and connect with their clients when they are in the destination,” said Russell. “We are planning to open up even more opportunities for them to upsell during tours. We believe that Tineri can really help drive additional revenue.”

The Tineri app will be showcased at several upcoming travel events, including ITB Asia and WTM.