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How effective travel management for sports stars is a game changer

How effective travel management for sports stars is a game changer

Mili

- July 22, 2018

Elite athletes and teams travel with a clear mission in mind: to compete at their highest level they can. Ensuring that every element of the process – from getting equipment to the right location, to accommodating the longer-than-average legs of some sportspeople – is all in a day’s work for a sports specialist travel management company (TMC).

ATPI Sports Events is an events business with teams delivering travel, events, corporate hospitality, ticketing, branding and sponsorship activation for events and sports brands around the world. With two years to go until the Tokyo 2020 Olympics, Michiel Aulbers, global commercial head of sports of the ATPI Group, has listed five considerations that sports teams need to add to their preparation plans.

Banned baggage

The right kit for any sportsperson is essential to their performance. But many valuable items are in fact not allowed in an aeroplane cabin, or need special permission to hold. With some goods that may understandably be classed as dangerous, there is also a limit as to how much can be on one aircraft.

All of these items have to be correctly documented and secured in order to fly in the hold of an aeroplane. When arranged properly the separation anxiety of a sportsperson missing their essential equipment can be eased. Similarly, it is important to ensure athletes have the necessary allowances in place for the excess weight and space required for such equipment compared to other travellers.

Meal plans

The average aeroplane meal – however far they have come – will never meet the nutrition standards of an elite athlete and neither will a hotel room service club sandwich and chips. For many athletes having the means in place for food to be transported, and then also prepared at the destination, is a vital part of their training routine.

Sports teams don’t leave anything to chance, hence security arrangements for kitchen preparation areas and their own trusted chefs to oversee meal plans is becoming an increasing requirement. Travel planning for athletes requires ensuring hotels can provide separate kitchen spaces and secure food storage areas.

Physical difference

The average basketball player in America’s NBA is 6 feet 7 inches tall, compared to the average height of an American male at 5 feet 9 inches tall. Train seats, airline seat pitches, hotel beds, showers and baths are all built and planned for averages.

In some sports the physiques required mean that the athletes might need specially designed beds delivered to their accommodation, creative seating plans in aeroplanes or team coach transport and shower heads that don’t bash into their chest. A specialist at ATMC will think through all the eventualities that will ensure an athlete can travel and sleep in comfort, so they are able to achieve peak performance.

Team matters

Any gold medal winning athlete is made by their supporting team. Accommodating coaches, physiotherapists, sports psychologists, doctors, nutritionists and more must be factored into travel plans. Keeping a team together might seem like stating the obvious, but as well as the players it is this wider support team that must be a key consideration in any travel policy.

Sports psychologists will have different room and facility requirements to a team nutritionist, but each of their roles in the team are indispensable and must be managed appropriately.

Location, location, location

Security and peace and quiet are just two factors to take into account when booking hotel rooms for sports teams. Not only is an uninterrupted good night’s sleep essential for athletes, but teams take it for granted that a travel manager will think through elements such as ensuring athletes don’t have rooms on the ground floor, near lifts, or at the front of a hotel in their planning.

At times, minute details such as requesting athletes’ rooms to be on the same side as the sunrise are taken into consideration. And once the considerations of the athletes are covered, the security and storage of any training and recovery equipment is another crucial area for attention.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

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How effective travel management for sports stars is a game changer

Mili

- July 22, 2018

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats