Travel Forward, the leading global event for travel technology, has revealed an impressive line-up of big name brands to present live on stage as a part of sister event Arabian Travel Market (ATM). This year’s ATM is a hybrid event. Travel Forward is part of the in-person event taking place at Dubai World Trade Centre from 16-19 May 2021, co-located with ATM Dubai.

ATM Virtual will take place from 24-26 May and all sessions from the in-person event will be available to view during the virtual event. In collaboration with the travel tech powerhouse Amadeus, Travel Forward Theatre will welcome Amadeus’s senior vice president of retail for Middle East and Africa, Jamel Chandoul, who will discuss how collaboration can help to rebuild the travel industry using technology to offer travelers a smoother and safer travel experience.

Simon Press, exhibition director at Travel Forward said: “The return of live events for the global travel industry is welcomed by all of us. “The line-up we’ve assembled for Travel Forward at ATM Dubai proves that senior execs from across the travel tech ecosystem are willing to travel and share their insights and expertise on how best to approach the first wave of post-pandemic travellers.”

Danielle Curtis, exhibition director in ME at ATM, said: “Travel technology is integral to our hybrid format this year. The use of technology is accelerating across all industry sectors, none more so than the travel sector. With expert insight, it will be fascinating to find out just what the ‘new normal’ will look like, the role technology will play and how industry players and consumers will adapt.”

ATM 2021 will be held at the Dubai World Trade Centre, spread across nine halls.