Eventiz Media Group, the owner of France’s leading travel trade publication L’Echo touristique, has been acquired by Travelsoft Group, the European leader in travel SaaS comprising the renowned brands Orchestra, Traffics, and Travel Compositor. 

Paris-based Eventiz is the owner of the France’s L’Echo touristique (founded in 1934), TOM.travel, Deìplacements Pros and Pagtour media. In addition Eventiz organises key events for the French tourism and business travel industry, including Travel d’Or, net Managers, les Lauriers du Voyage d’Affaires, les Tropheìes de l’innovation, le to.tec and A World For Travel.

This acquisition is part of Travelsoft’s long-term strategy – whose technology is used to make travel bookings worth around 5 billion euros a year – to bring to the market the benefits of the data processed by the group’s platforms, in particular tourism offices, with services such as market analysis, monitoring and business intelligence.

Eventiz’s French language and market are a perfect fit for Travelsoft, as one of its three business lines, Orchestra, has a central, neutral place in the market, making the acquisition a natural evolution of the services the group offers its clients.

Freìdeìric Vanhoutte, Founder of Eventiz Media Group, comments: “Joining the Travelsoft Group will provide us with the resources to take our business to the next level. The relationship with Travelsoft’s management team goes back many years and couldn’t be stronger, partnering many times for events and the Orchestra brand providing a regular industry barometer for L’Echo touristique. These are exciting times for Eventiz.”

Whilst Christian Sabbagh, Founder and CEO of Travelsoft, adds: “It’s impossible to find a group of French-speaking travel brands with a richer history than Eventiz. It is an honor to welcome professionals of the quality of the Eventiz staff to the Travelsoft Group, renowned and recognized in our industry. We are always looking for new and innovative ways to add value for our clients. Eventiz will enable us to work with new and key players on the market, such as tourism offices, and will strengthen the value proposition of our services.”

Like each of the companies already in the Travelsoft Group – made up of, in addition to Orchestra, also German market focused Traffics and Southern Europe and LATAM focused Travel Compositor – Eventiz will have strong operational autonomy.