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Trivago decision highlights importance of booking direct or using Australian travel businesses

Trivago decision highlights importance of booking direct or using Australian travel businesses

Kristin Mariano

- April 26, 2022

Peak industry body the Accommodation Association says today’s Federal Court decision in relation to Trivago highlights the value for Australian consumers in booking accommodation directly or through Australian travel businesses.

Travel booking company Trivago, which is part of American online travel shopping company Expedia Group Inc., was today fined $44.7 million for misleading consumers about hotel rates.

Federal Court Justice Mark Moshinsky said Trivago’s conduct has cost Australian consumers $30 million.

Quotes attributable to Accommodation Association CEO Richard Munro
“On behalf of our members, the Accommodation Association welcomes today’s commonsense decision from the Federal Court on Trivago, however, for Australian hotels and motels the writing’s been on the wall for some time.”

“After surviving COVID-19 and closed borders, the harsh reality is that many of our members rely on a portion of their bookings generated through these platforms, and can find themselves stuck between a rock and a hard place.”

“The Association are continually alerting the ACCC to exploitative practices and we want the ACCC to now to cast their net wider and review price parity rules where similar large, overseas-based multinational corporations threaten Australian accommodation providers with exclusion if the accommodation provider offers a better rate online.”

“Australian travel consumers deserve access to the best available rates, and the only way to guarantee that outcome is to book directly with Australian accommodation operators or through your local travel business.”

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

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Trivago decision highlights importance of booking direct or using Australian travel businesses

Kristin Mariano

- April 26, 2022

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats