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Tru by Hilton touches down in three new states

Tru by Hilton touches down in three new states

Christian Tolentino

- March 2, 2018

Tru By Hilton Cedar Rapids Westdale
Tru By Hilton Cedar Rapids Westdale in Iowa

Spice up your stay in the USA – Tru by Hilton just opened three new properties in three states.

Looking for a zesty midscale brand for your next hotel booking? We’ve got you covered.

Tru by Hilton just added three new properties with openings in Texas, Virginia and Iowa. It opened its first property less than a year ago, and it continues to cater to guests who are craving to explore local events and attractions around their hotel.

“When we first conceived Tru by Hilton, we understood the challenge of delivering a consistent product across a franchise brand while offering that tailored experience our guests are seeking and expecting,” said Alexandra Jaritz, global head, Tru by Hilton.

The new properties feature unique murals as the focal point of its lobbies, infusing character, and a sense of place and style, designed specifically for each location.

Engagement matters

To help guests fill their itineraries during their stay, Tru by Hilton team members and co-guests are urged to leave suggestions of their favourite restaurants, attractions and activities on a “Tru-ly” local engagement wall.

This will increase engagement between the guests and hotel staff while helping to provide a better trip experience.

In addition, gourmet snacks and beverages – including single-serve beer and wine – are available 24/7 in the “Eat. & Sip.” market which could be found in the heart of each lobby.

Below are the three new properties with its location and nearby destinations:

  • The 91-room Tru by Hilton Garland Richardson, developed by CS Euless Hospitality LLC, offers guests convenient access to Hawaiian Falls Water Park, Richardson Technology Corridor and Curtis Culwell Event Center in Garland, Texas.
  • The 106-room Tru by Hilton Farmville, developed by Farmville Hotel Partners LLC, and managed by Kalyan Hospitality, is nestled between Longwood University and Hampden-Sydney College in Farmville, Virginia.
  • The 82-room Tru by Hilton Cedar Rapids Westdale, developed by Westdale Hotel Associates, LLC, and managed by Kinseth Hospitality Companies, allows guests to enjoy shopping and dining with easy access to the neighbouring Westdale Mall Complex, just miles from downtown Cedar Rapids, Iowa.

“We know today’s travellers enjoy taking in local sights and activities, so we strive to provide those opportunities both inside and outside of our hotels, from the unique murals in our lobby to local recommendations of things to do and see provided by our team members,” added Jaritz.

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Tru by Hilton touches down in three new states

Christian Tolentino

- March 2, 2018

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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