TUI is targeting product led growth in existing and untapped customer segments with the launch of TUI tours. The new platform tuitours.com is a cutting-edge tool that enables the digital production of group and individual tours by travel advisors and customers and simplifying the development of multi-day tours and roundtrips.. The growing tours market is valued at 100 billion USD, with annual growth of 6 per cent ¬– yet is largely offline and highly fragmented. TUI is already a market leader and since 2018 has provided tours for over 500,000 customers, but plans to drive further growth with the TUI tours platform, which has been launched in Belgium ahead of its international roll out.

The TUI tours platform is a single, end to end system that enables sourcing, production, distribution and fulfilment of tours. Built in conjunction with Nezasa, an award-winning travel tech startup, the platform provides fast and accurate itinerary development, with real time pricing and availability, in a modern drag & drop system, simplifying the previously complex process of building tours. Customers and travel advisors select from group or individual itineraries, which they can then seamlessly personalize in real time with access to TUI and third-party travel components, including flights, accommodation, transfers, car rental, experiences, and guides. This reflects the demands of the modern traveler for greater flexibility and convenience.

Peter Krueger, TUI Chief Strategy Officer & Holiday Experiences CEO: “TUI is already the market leader in multi day tours and now we enhance our product offering based on new technology. Growing our experiences product portfolio is a key strategic priority for TUI. The tours segment in particular is a sizeable and strongly growing market. We are proud having successfully launched a new fully integrated platform.”

The platform leverages the strengths of TUI, such as strong relationships with industry partners as well as high quality in-destination service delivery, and the knowledge of local and global experts for tour itinerary development and curation. Furthermore, customers and travel advisors can combine exclusive products, including the Robinson, Magic Life and TUI Blue hotel portfolio, and the unique TUI Collection range of experiences.

David Burling, TUI Markets & Airlines CEO: “Europe’s highest mountains in eight days, a road trip across the United States, or the amazing beaches of Mexico – with TUI tours, holidaymakers and travel advisors can easily and quickly find the tour they want, or customise a suggested itinerary to their needs. Through combining cutting-edge technology with TUI’s travel expertise and service promise, we are bringing something totally new to the market – scalable customisation of tours.”

The TUI tours platform is initially available exclusively in Belgium to travel advisors and direct to customers, with a wider international roll out during 2023 and 2024. Individual and group tours in 30 countries, including destinations in Africa, Asia-Pacific, Europe, and the Americas, are already available. The platform replaces previously used local solutions and includes the full portfolio of existing Group tours offered by TUI.