TUI and golf specialist GreenFee365 collaboration launches as TUI expands its golf holiday offering. The move comes as the golf market has seen huge growth, with research from The Golf Business noting a 107 percent rise in golf visits in 2021 vs the same period in 2019.* The partnership with the golf specialist means TUI will now offer an instant-book tee off time for golfing holidays, giving keen golfers a more seamless holiday experience.
Commercial & Business Development Director for TUI UK & Ireland, Richard Sofer comments: “We know from research and experience that golfers want to know the date and time they will be playing. If they’ve booked a golf holiday it’s a key part of their whole experience. It’s always important to us that we make the whole holiday process as easy and seamless as possible and our partnership with Greenfee365 means booking tee off times before or during your holiday is no longer a pain point, they can simply relax knowing it’s been taken care of.”
Founded in 2017 and based in Gothenburg, Sweden, GreenFee365 has developed a first to market online golf booking facility, making them the top golf specialist booking live tee off times for thousands of golf courses around the world.
TUI customers can simply access TUI Golf Holidays & Golfing Breaks | TUI.co.uk to arrange golf play themselves, online, with the booking being made instantly with over 850 golf courses throughout Europe.
The partnership has now been rolled out in other markets including Ireland, Sweden, Norway, Denmark, Finland and Germany and the Netherlands will soon be live.
