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Uber adds feature that tells driver to shut up

Uber adds feature that tells driver to shut up

Kristin Mariano

- May 20, 2019

Ride-hailing giant Uber has added an option in its premium ride service Uber Black that tells the driver to shut up and drive during the trip.

There are times when we are not so chatty in our ride home. Passengers can book premium Uber Black and Uber Black SUV rides and choose “Quiet Mode” to signal to drivers that they’re not interested in a conversation and avoid that awkward small talk during the trip.

The feature is expected to be especially popular with female passengers, who may be particularly uncomfortable with being chatted up by male drivers. Aside from “Quiet Mode,” passengers can also select “happy to chat” or “no preference” in the app.

Drivers, on the other hand, are divided with this new option. In a forum for Uber drivers, some categorically decried the change as a violation of “free speech”, while others said determining a rider’s needs can be a source of anxiety. Still, others worried about how the feature would affect their ratings.

Uber drivers whose rating falls below 4.6 stars risk being deactivated from the app, and ratings often depend heavily on driver-passenger interaction.

“Deliver a great experience to their rider”

Others are indifferent to the idea. Uber product manager Aydin Ghajar said: “The reaction of Uber Black drivers was overwhelmingly positive because they want to deliver a great experience to their rider… but they don’t necessarily know what the rider wants. These guys take a lot of pride in what they do as customer service agents.”

Other options built into the newest version of the Uber app alerts the driver that you have luggage, and your air-conditioning preferences.

Uber recorded a disappointing IPO last week. Uber shares fell more than 7% on Friday and were down as much as 10% Monday. Dara Khosrowshahi, CEO at Uber said: “Obviously our stock did not trade as well as we had hoped post-IPO.”

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
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Uber adds feature that tells driver to shut up

Kristin Mariano

- May 20, 2019

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats