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UK home-share accommodations to be assessed

Alastair Newport

- March 29, 2019

The UK’s Short-Term Accommodation Association (STAA) has announced the launch of its Quality in Tourism’s Safe, Clean and Legal assessment scheme to ensure that to ensure its member properties are “fit for purpose, safe and legally compliant”.

“The lack of assessment in this sector has been shockingly lacking, putting customers at real risk of injury or worse. As the popularity of short-term holiday lets has been increasing throughout the country, the consumer has become more and more vulnerable,” said Deborah Heather (below), director at Quality in Tourism.

Deborah Heather, director at Quality in Tourism

“Until now assessment of short-term lets has been non-existent creating a major disparity between the health and safety requirements in accommodation such as hotels, guesthouses and B&Bs; and short-term rentals from sites such as Airbnb. Consumers have assumed that they are safe when renting from shared economy booking platforms, but the reality is that it isn’t mandatory for accommodation to even install a smoke alarm.

This announcement is a major step forward for the industry and we’re proud to be a part of it.” concluded Deborah.

The ‘kite-mark’ style programme makes it simple and easy to check the health and safety status of a property, including working smoke and carbon monoxide detectors. As well as whether the property is legally compliant with appropriate insurances and certificates. Each property will be assessed annually.

Merilee Karr, chair of the STAA and CEO & founder of home accommodation provider UnderTheDoormat said: “This is a really exciting announcement for the short-term letting industry in the UK and beyond.

“Responsible growth”

As CEO of a member company, as well STAA chair, I am passionate about setting the bar for high standards in our growing industry and delighted that short-term accommodation hosts and property management companies can now all apply to be independently assessed and accredited on their ‘safe, clean and legal’ standards.

It is a great example of the concrete steps that the STAA is taking to increase consumer transparency and create an environment for the responsible growth of the short-term accommodation industry.”

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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UK home-share accommodations to be assessed

Alastair Newport

- March 29, 2019

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats
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