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Universal Studios Beijing to be “35% Chinese”

Universal Studios Beijing to be “35% Chinese”

Mark Elliott

- March 14, 2017

Universal Studios Beijing is due to open in 2020
Universal Studios Beijing is due to open in 2020

The new Universal Studios theme park currently under construction in Beijing will incorporate 35% of “Chinese elements”, Beijing Business Today reports.

The newspaper cited Duan Qiang, chairman of Beijing Tourism Group, which is involved in the project, as saying research is being conducted into what content to incorporate. As Universal Studios is a movie-based concept, there are concerns that Universal doesn’t have enough popular movies based on Chinese stories.

As such, initial performances at the park are likely to be predominantly American, but more Chinese elements will be included in later phases.

Duan added that the entire three-phase project will cover a total area of 4km² and will require a total investment of CNY100 billion (US$14.5bn). Work on the project, which is located in the eastern Tongzhou district of Beijing, started in October 2016 and the first phase is expected to open in 2020.

The branding of the theme park’s two hotels has also been revealed, with one being a Universal hotel and the other a Nuo Hotel, as part of an agreement with Beijing Hotel Nuo Company.

The new park will become the sixth Universal Studios theme park in the world, the third in Asia and first in China.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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Universal Studios Beijing to be “35% Chinese”

Mark Elliott

- March 14, 2017

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats