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Varanasi to be first ‘Cultural and Tourism Capital’ of SCO

Varanasi to be first ‘Cultural and Tourism Capital’ of SCO

Megha Paul

- July 19, 2022

Sun salutation at Varanasi

Sun salutation at Varanasi

The holy city of Varanasi showcasing India’s culture and traditions over the ages will be declared the first “Cultural and Tourism Capital” of the Shanghai Cooperation Organisation, Secretary General of the bloc Zhang Ming said.

The Beijing-headquartered Shanghai Cooperation Organisation (SCO) is an eight-member economic and security alliance comprising China, Russia, Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan, India and Pakistan. Zhang said Varanasi will become the “Cultural and Tourism Capital” of the SCO for 2022-23 under a new rotating initiative by the eight-member organisation to promote people-to-people contacts and tourism among the member states.

“We are about to implement a rotating mechanism. We will rotate the title of Cultural and Tourism Capital among the member states,” he said, adding that Varanasi, India’s ancient city, will be the first to be granted the title.

Under this initiative, each year a city of the cultural heritage of a member country that will take over the rotating Presidency of the organisation will get the title to highlight its prominence, Zhang told the media here.

He highlighted the organisation’s new initiatives ahead of this year’s Heads of the State summit of the SCO scheduled to be held at Samarkand in Uzbekistan on September 15-16 this year. The new initiative will come into force after the Samarkand summit following which India will take over the Presidency and host the next Heads of the State summit. India hosted the Head of the Government of the SCO meet in 2020.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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Varanasi to be first ‘Cultural and Tourism Capital’ of SCO

Megha Paul

- July 19, 2022

Sun salutation at Varanasi

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats