At TEDxWilmington’s recent Salon, Bill Walshe said: Pride before profit. Purpose before status. This fall, Viceroy Hotel Group’s Chief “Pride” Officer will share the top secrets behind his “Prideology” model that’s become a proven roadmap to the modern luxury brand’s success.  “Our job is to create environments that make people proud,” said Walshe. “Pride is probably the most potent force in business. I look at my own industry in hospitality: pride has a fundamental connection to an increase in productivity, decrease in turnover, and uptick in brand advocacy. Most importantly, it creates an environment that colleagues love to work at and where consumers want to be.”

Catch Walshe keynoting this fall’s top upcoming industry conferences where guests will learn more about Viceroy’s model of purposeful hospitality (click to purchase tickets and discover more information):

• SAHIC South America, Buenos Aires (9/13 – 9/14)
• Bisnow Lodging Investment Summit, Washington, D.C. (9/19)
• HotelSpaces, Naples, FL (10/2)
• BLLA “Stay Boutique” Leadership Conference, Los Angeles, CA (10/3)

“We are in an era where people want to be disruptive, but disruption without purpose is merely interruption,” said Walshe. “Pride-driven purpose is the key to igniting positive disruption. I look forward to sharing more about Viceroy’s ‘Prideology’ this fall.”

For more information about “Prideology,” watch Bill Walshe’s speech from June’s TEDxWilmington Salon: https://www.youtube.com/watch?v=hRRdLth8Kps. To learn more about Viceroy Hotel Group, please visit www.viceroyhotelsandresorts.com.