Vienna House has officially partnered with UBM hotels Management GmbH to establish new projects in Central Europe under international franchise brands.

Through the new agreement, UBM hotels and Vienna House (Vienna International Hotel Management AG) will seek to grow together in Central Europe with new franchise hotel projects. The 50/50 joint venture, registered in Munich, will be established with the name UBM+VH Hotels GmbH.

“Forward-thinking joint venture”

“This forward-thinking joint venture pools the strength of two partners with many years of experience on the market. I see enormous potential for this partnership to complement each partner’s own growth strategies,” said Rolf Hübner, the managing director of UBM hotels Management GmbH.

The partnership is focused on the conclusion of new hotel lease agreements under franchise arrangements with third parties in the core markets of Germany, Austria, Poland and the Benelux countries.

Responsibilities will be shared in accordance with their core competencies. Vienna House will be in charge of the operating hotel management and UBM will be handling the asset management. The management of UBM+VH Hotels GmbH consists of Johanna Weichselbaumer and Martin Ykema from Vienna House, as well as Rolf Hübner and Erwin Zeller from UBM hotels.

“Generate impulses for further growth”

Hübner, added: “The possibility of working with an experienced partner to manage hotels under franchise arrangements expands the range of services of UBM hotels. We expect that this new partnership — in addition to our proven model of hotel operation under international management agreements — will generate impulses for further growth.”

UBM+VH Hotels GmbH first established the Holiday Inn Munich Leuchtenbergring and Holiday Inn Munich Westpark. The 279-room property at Leuchtenbergring was completed in May 2018 following renovation and extension works, while the 207-room Holiday Inn Munich Westpark was already remodelled with the brand-typical open lobby concept in August 2017.