Vietnamese flag-carrier Vietnam Airlines took the top spot in Campaign Asia’s list of Southeast Asia’s top 10 travel brands for 2025.
Vietnam Airlines received an overall best brand score of 76.05 percent, securing the first position and a comfortable lead over its nearest competitor, Philippine Airlines, which scored 63.15 percent.
The airline owes its top ranking to strong support in its domestic market, where it achieved the highest scores overall for customer service and buying experience, suggesting the national flag carrier is a firm favourite with Vietnamese consumers.
At present, the airline serves over 70 destinations in 19 countries.
Who made it to the list?
As of press time, Campaign Asia’s top 10 travel brands in Southeast Asia are as follows:
- Vietnam Airlines
- Philippine Airlines
- Thai Airways
- Thai AirAsia
- Garuda Indonesia
- Korea Aerospace Industries
- Malaysia Airlines
- Singapore Airlines
- Nok Air
- Cebu Pacific
The ranking is based on Campaign’s authoritative list of Southeast Asia’s top 50 brands, created in partnership with research firm Milieu Insight.
The brands were evaluated using attributes such as awareness, purchase frequency, quality, buying experience, customer service, trustworthiness, innovation, brand touchpoints (ease of use across all digital and offline interactions), and advocacy (degree of recommendation).
