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Virgin Australia bookings surge after domestic border opening

Virgin Australia bookings surge after domestic border opening

Joe Cusmano

- October 23, 2021

Following the Victorian and Queensland governments’ plan to reopen borders, Virgin Australia has seen a spike in website traffic and booking demand.

Virgin Australia’s website traffic increased by more than 100% as a result of the Queensland Government’s announcement, and the airline saw a 134% rise in total bookings. Bookings for services between Melbourne and Sydney more than doubled on Sunday as a result of the announcement by the Victorian Government.

The following were the most popular routes for travellers looking to travel yesterday:

1. Melbourne-Brisbane/Brisbane-Melbourne

2. Brisbane-Cairns/Cairns-Brisbane

3. between Melbourne and the Gold Coast, and between Melbourne and the Gold Coast

4. the route Melbourne-Sunshine Coast/the route Melbourne-Sunshine Coast

5. Brisbane-Townsville/Townsville-Brisbane

Bookings for December and January travel were made by over half of all travellers in the past day.

With the Velocity Frequent Flyer reward programme, travellers are increasingly using their points to purchase flights. The number of redemption bookings increased by 150 per cent in June 2021’s busiest day for spending points.

A Virgin Australia Group spokesman had the following to say:

After vaccine requirements have been met, Virgin Australia is pleased to see the procedures foreshadowed by the Victorian and Queensland governments to reopen their jurisdictions to interstate travel.

Already, the thought of flying again has piqued travellers’ interest, as evidenced by a considerable increase in website traffic and bookings.

Overall, we had a 134% spike in reservations, and Velocity Frequent Flyer had its greatest single day of Points redemption bookings since June, which is an excellent outcome and a preview of the upcoming pent-up demand once borders reopen.

As travel restrictions loosen, Virgin Australia will keep an eye on its schedule and add flights as needed.

We’re also keeping our generous booking flexibility for travellers, and we just announced last week that our Flexible Flying policy would be extended through 30 April 2022. It means that travellers can have the confidence to make a booking with Virgin Australia now knowing they can easily change it if they need to.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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Virgin Australia bookings surge after domestic border opening

Joe Cusmano

- October 23, 2021

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats