Visit Tri-Valley, the official destination marketing organisation for the cities of Livermore, Pleasanton, Dublin, and the town of Danville in the Alameda and Contra Costa counties in California, has appointed Sartha Global Marketing as their representative office in India.Sartha Global Marketing has been tasked with setting up a robust travel trade and public relations programme, creating greater inspiration for the destination amongst potential Indian leisure travellers.

“We are extremely excited to enter the fast-growing Indian market via our collaboration with Sartha Global Marketing. We plan to use their market knowledge and expertise to build greater awareness of our destination in India, while simultaneously engaging with travel trade partners in creating attractive offers for potential visitors,” said Tracy Farhad, President & CEO Tri-Valley.

Sheema Vohra, Managing Director, Sartha Global Marketing, added, “We are delighted to have this opportunity to promote Tri-Valley in India. The destination is a great addition to all Northern California itineraries, located in close proximity to San Francisco, with a range of wonderful attractions for Indian visitors”.