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VisitBritain launches search for America’s biggest EPL fan

VisitBritain launches search for America’s biggest EPL fan

Aaron Greenwood

- March 17, 2017

VisitBritain has launched a competition to find America’s biggest Premier League fan and send them on a dream trip to the UK to attend a Premier League football match. 

The competition calls for football enthusiasts from across the US to record a short video that explains what makes them the biggest Premier League fan in America.

The US ranks fourth globally for the number of overseas visitors to Britain who watch a live Premier League match during their trip.

VisitBritain Marketing Director Clare Mullin said: “The Premier League has a global fan base of billions so this is a fantastic opportunity to promote the energy and excitement of attending a match and exploring our vibrant football cities.

The US has some of the most passionate football fans in the world and we look forward to bringing the biggest Premier League fan to Britain to experience one of the many amazing football moments that can only be had here.

The competition is being promoted online with the hashtags #SuperFootballFan and #OMGB (Oh My GREAT Britain). It is part of VisitBritain’s global #OMGB ‘Home of Amazing Moments’ campaign which showcases the amazing moments that can only be had on a trip to Britain.

Britain is known globally as the ‘home of football’ and football is the number one sporting draw for international tourists to Britain.

More than 800,000 international visitors attended a Premier League football match during their trip to Britain in 2014, and they spent £684 million – highlighting not only the value to the UK economy of football tourism but its importance as a global draw for visitors.

VisitBritain has encouraged visitors from all over the world to travel to Britain and enjoy a Premier League football match with its Football is GREAT campaign, as part of its drive to get tourists out exploring more of regional Britain. Football is GREAT and #OMGB ‘Home of Amazing Moments’ are part of the UK Government’s global GREAT Britain campaign, which promotes the very best of what Britain has to offer as a place to visit, study, invest and do business.

Latest figures show that there were 2.7 million visits from the US to the UK from January to September 2016, up 3% on the same period in 2015, with visitors spending £2.5 billion, up 9% on the same period in 2015 and the highest spend for any January – September period since records began in 1961.

Last year was a record-breaker for overall inbound tourism to the UK with 37.3 million visits, up 3.4% on 2015, with visitors spending £22.2 billion, matching 2015’s record spend.

VisitBritain’s forecast shows that this growth is set to continue with 38.8 million visits this year, while spending by overseas visitors is predicted to reach £23.9 billion.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
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We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

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VisitBritain launches search for America’s biggest EPL fan

Aaron Greenwood

- March 17, 2017

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats