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WATG reveals trends set to shape 2019

WATG reveals trends set to shape 2019

Christian Tolentino

- December 24, 2018

Integrated design firm WATG has shared its top trends in the hospitality and travel sectors that will be shaping the year ahead.

As another year ends and 2019 beckons, Muriel Muirden, executive vice president and global director of strategy at WATG, made a list and checked it twice; the top trends that will be shaping 2019 including women-only journeys, voluntourism, the return of slow travel and hyper-personalisation:

Girl power

WATG travel trends 2019 - 3

Women are heading out of their comfort zone and seeking new high-octane adventures such as women-only journeys that empower and provide an opportunity to develop new skills and passions. This includes a growing interest in women-only ‘voluntourism’, that support local women in remote and undeveloped communities around the world.

A 2018 survey of US women identified that 73% of women felt that travel makes them stronger. Now, 75% of cultural, adventure and nature travellers are female.

The road more travelled

WATG travel trends 2019 - 2

By 2030, a mind-boggling 1.8 billion tourists will be on their road to discovery, impacting on heritage icons, must-see cities and outstanding natural environments across the world.

A key topic for the year ahead will be how to maximise economic benefits while managing environmental and social downsides everywhere from Maya Bay in Thailand to the Everglades National Park in Florida.

Dispersing travellers to new icons and managing flows will require new investment in infrastructure, tourism and hospitality assets and pioneering marketing. Hoteliers need to join forces with governments and have a strong voice in developing solutions and innovative strategies.

It’s all about me

WATG travel trends 2019

Hyper-personalisation and the discovery of bespoke experiences will rise in 2019, as craving the unconventional and the dazzling Instagram moment will be rocket-fuelled. From private dinners with influential local figures to obscure local festivals and events in breath-taking locations, the creation of the ‘one-of-a-kind’ will have strong resonance in the year ahead.

Celebration travel will grow at a rapid pace and become stronger and more innovative in content.

Back to the future

WATG travel trends 2019 - 4

In unsettled times, nostalgia comes back into vogue. In this uncertain and somewhat crazy world, we believe it is back to the future with strong growth in slow travel for 2019 – river cruises, railway journeys, and heritage hotels are all hot topics. Even in the much-stereotyped China market, we are seeing shiny modern hotels losing out to heritage hotels, reflecting a desire to understand and embrace history in a rapidly changing built environment.

Refurbish, repurpose, recycle

Grand Hyatt Taipei

As the sharing and resale economy grows apace and we increasingly reject the built-in obsolescence of so much of what we buy, product designers are reassessing product lifespans. So, what are the implications for the hospitality sector? Could 2019 see the first refurbishment strategy where 100% of the redesign is built upon repurposed and recycled furniture and fittings?

We know of more pipeline brands in concept evolution that will connect with the market through their eco-values.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

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Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats

WATG reveals trends set to shape 2019

Christian Tolentino

- December 24, 2018

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats