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Community-based tourism: What we can learn from Little Local

Community-based tourism: What we can learn from Little Local

Christian Tolentino

- May 25, 2018

Little Local - Lakdah, India
Little Local - Lakdah, India
Ladakh, a region in the Indian state of Jammu and Kashmir

Changing the way India spends its vacations, Little Local promotes responsible tourism. The company encourages people to give back to the community while giving them curated community-based experiences.

When in Rome, do as the Romans do. And that’s why when travelling – we should do as the locals do. It’s the best way to immerse in the culture. To know the secret spots, traverse the best ways, and get the maximum travel experience.

Now on the matter of providing local and one-of-a-kind experiences, the community-based travel company does just that and more. By partnering with ‘off-the-map’ organisations, Little Local offers tourists not just a great vacation. It also gives them the chance to make a contribution.

“I became obsessed with the idea of merging travel, community impact and unique experiences.” – Antara Chatterjee, Little Local

Little Local’s founder, Antara Chatterjee, made a comment about the community-based tourism concept. She said: “This helps us provide truly unique experiences, for communities that will benefit from them. On our trips, travellers get to experience local and authentic festivities, discover food and culture, learn traditional customs, do hands-on farming and cooking, and develop measurable community impact activities.”

Antara Chatterjee - Little Local
Antara Chatterjee (in the middle) poses with Little Local volunteers

Merging travel with community impact

The idea of starting Little Local came when Antara came across someone volunteering on vacation. Imagine volunteering, while vacationing – what a world of difference! She commented: “I realised there were many locations where such tourism could happen in India, but awareness and affordability were issues. I became obsessed with the idea of merging travel, community impact and unique experiences.”

The framework for each trip is based on community needs and being sensitive towards local sensibilities and the environment. The objective is to have an impact on the community while fostering a sense of belonging among travellers.

“Little Local has been a company various people on our team have admired personally.” – Shreyas Srinivasan, Insider.in

For the ticketing duties, Little Local has partnered with Insider.in. The company’s founder and CEO, Shreyas Srinivasan, said: “We are committed to giving people unique experiences around the country, and we constantly look to partner with organizations who do that. Little Local has been a company various people on our team have admired personally for a while now, and it’s a pleasure to have them list their events with us.”

Volunteers - Little Local
Volunteers document their experiences with locals

Holidays with a cause

One of the experiences travellers can book now is in Zbalung – The Invisible Village. It’s happening from 26 May until 3 June in Henasku, Ladakh. The trip involves a deep documentation, a long-term livelihood plan and helping possible building restoration. Little Local has been spending time with the community since last year.

In addition, travellers can also help The Last of the Aryans from 2-10 June. The local tribe of the Brokpas is said to be the direct descendants of the lost army of Alexander the Great. Their historical background will be explored and documented in this trip.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

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Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats

Community-based tourism: What we can learn from Little Local

Christian Tolentino

- May 25, 2018

Little Local - Lakdah, India

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats