Malaysia’s Sabah Tourism Board (STB) is collaborating with MY Sabah, a Malaysian-Chinese language radio station managed by Astro Radio Sdn. Bhd, through the My Go Go Sabah 2.0 campaign. The first campaign, My Go Go Sabah, showcased MY Sabah radio announcers visiting Kudat, Kundasang and Kota Belud.
My Go Go Sabah 2.0 is back again this year featuring three more Sabah destinations; Semporna, Tambunan-Keningau-Tenom and Tuaran-Tamparuli-Kiulu. The video series is on their Facebook page from this week onwards.
In addition to the Facebook promotion, MY Sabah will be promoting the campaign on-air. To further entice their listeners, a contest will be conducted on their radio platform from 25 to 29 July with a chance to win five travel vouchers worth MYR500 each sponsored by Sabah Tourism Board.
STB CEO Noredah Othman said that the campaign produced in the Chinese language features a good combination of tourism ideas, including Community Based Tourism.
