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What’s On the Horizon for Aussie Travellers in 2025?

Joe Cusmano

- January 6, 2025

As we step into 2025, the travel landscape for Australians is shaped by a complex mix of global geopolitical climates and rising costs at home. Here’s a closer look at what to expect:

Global Geopolitical Climate

The world is experiencing significant geopolitical shifts, with tensions in various regions impacting travel plans. Countries like the United States and the United Kingdom have introduced new visa requirements, such as the Electronic Travel Authorisation (ETA) for the UK and the European Travel Information and Authorisation System (ETIAS) for the Schengen Area. These changes mean Australians need to plan ahead and ensure they have the necessary documentation before embarking on their journeys1.

The good news is that the US Global Entry program will also be extended to Australians, streamlining immigration and customs clearance for frequent travellers. This could make travel to the US more convenient despite the broader geopolitical uncertainties.

Rising Costs at Home

Australia is grappling with rising costs, likely influencing travel decisions. Domestic airfares are expected to surge by 13.7% compared to 2024 prices, and international flights to Asian destinations will see a 12% increase. These rising costs may prompt Australians to reconsider their travel destinations and opt for more budget-friendly options.

Travel Trends and Destinations

Despite these challenges, Australians are finding innovative ways to travel. The “detour destinations” trend is gaining popularity, with travellers seeking out lesser-known, less crowded spots. Season swapping, or travelling during off-peak times, is another strategy to save money and avoid crowds. Destinations like Newcastle, Mount Gambier, and Coffs Harbour are becoming favourites for those looking to explore off the beaten track.

Technology and Personalized Experiences

Technology is playing a crucial role in shaping travel experiences. AI-powered tools are helping travellers make informed decisions and find authentic experiences. Australians are also interested in unique travel trends like eco-tourism, where travellers focus on night-time activities and star-gazing experiences. Longevity retreats, which combine wellness activities with a focus on healthy living, are also gaining momentum.

Conclusion

While the geopolitical climate and rising costs at home present challenges, Australians are adapting and finding new ways to enjoy travel in 2025. By staying informed, planning ahead, and embracing innovative travel trends, Australians will continue to explore the world and create memorable experiences.

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What’s On the Horizon for Aussie Travellers in 2025?

Joe Cusmano

- January 6, 2025

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats