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Women fuel demand for solo travel

Women fuel demand for solo travel

Jill Sayles

- January 8, 2018

The number of Brits taking singles holidays is booming, with people spending more and visiting more exotic destinations.

The biggest growth area is women over 50, according to data by leading online guide, 101 Singles Holidays.

The analysis of 62,656 singles holidays taken in last year found that female travellers outnumbered male by almost two to one: 63 per cent of the solo holidays were taken by women, compared to 37 per cent by men.

In 2014, a similar study found the split was 58 per cent female and 42 per cent male.

The fastest growing destination for solo travellers was India, followed by Italy, then Sri Lanka, with tour operators crediting the TV series, “The Real Marigold Hotel”, for boosting bookings to India. Overall, the most popular destination was Italy, followed by Greece, then Spain.

The number of people booking solo holidays rose by 14 per cent, year on year, in 2017, and tour operators are predicting a further rise of 11 per cent in 2018, year on year.

The research found that the average age of a singles holidaymaker was 57, with a hefty 70 per cent aged 50 or over. In 2014, a similar study found it to be 54.

The average booking cost of a singles-only holiday was £1,374 (not including spending money), up 24 per cent since 2014. However, tour operators say this is a result of single travellers being more adventurous in their choice of destination, rather than prices rising.

According to the Office for National Statistics, people not in a relationship made up 34.5% of the population in 2015 compared to 29.6% in 2002. In the UK in 2017, there were 3.9 million people living alone aged 16 to 64 years, of which 58.5% were men. At the same time there were 3.8 million people aged 65 and over living alone, of which 66.5% were female.

 

Visit: www.101holidays.co.uk/singles/

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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Women fuel demand for solo travel

Jill Sayles

- January 8, 2018

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats