Wyndham Hotels & Resorts has announced the launch of its new #EverydayHeroes initiative, offering all essential workers on the front lines of COVID-19 instant complimentary Gold membership upgrades in its award-winning loyalty programme, Wyndham Rewards®.

Eligible workers—including, but not limited to, truck drivers, delivery drivers, warehouse workers, construction workers, sanitation workers, grocery associates and of course, healthcare workers—may claim their upgrades by visiting www.wyndhamrewards.com/heroes. The offer is available to both new and existing Wyndham Rewards members.

“We’re humbled to honour such a deserving group of individuals: everyday people who have been performing herculean tasks in the face of danger,” said Geoff Ballotti, president and CEO of Wyndham Hotels & Resorts. “This is one small way we can help make their next trip—whether it be to visit loved ones, friends, or simply to get away—as special as it deserves to be. They’ve earned it.”

Wyndham Rewards Gold membership provides everyday travellers with a host of meaningful benefits including members-only discounts, a dedicated member services line, preferred rooms, accelerated points earning and late checkout. Membership upgrade must be requested by 30 September 2020, is good through 31 December 2021, and applies to stays at all 20 Wyndham brands including names like Days Inn® by Wyndham, Super 8® by Wyndham, La Quinta® by Wyndham and Wyndham Grand.

In addition to recognising those on the front lines of COVID-19, Wyndham continues to update its policies worldwide to provide travellers and Wyndham Rewards members with increased travel flexibility—relaxing cancellation policies, extending membership benefits and delaying points’ expiration.