4Sale Kuwait’s largest online classifieds platform – sees surge in listings (11%) & daily active users (5%) – since August launch of new categories. 4Sale (“the Company”), Kuwait’s online classifieds platform, announces an 11% surge in listings and a 5% spike in Daily Active Users (DAUs) since the Company’s August launch of 64 free listing categories.

The rapid increases in listings and customer activity have come after just three months – with some of the new free listing categories including Electronics, Family, Jobs, Gifts, and Furniture.

The free listings launch reflects 4Sale’s commitment to enhancing the customer experience; the diverse needs of that customer base; and 4Sale’s ability to meet those needs.

The announcement of impressive milestones follows various high-profile appointments. This month, the Company appointed Khaled Gomaa as its new Chief Technology Officer. Earlier this year, Mohamad Salah Khouzam was appointed Chief Operating Officer, while Fadila El Badry joined as Chief Marketing Officer.

With these significant leadership upgrades, 4Sale is now well-positioned to launch a series of new product initiatives to further enhance its offerings.

Tarek Sakr, Founder and Chief Executive Officer of 4Sale, commented: “At 4Sale, we are constantly seeking ways to improve the customer experience. By listening closely to buyers and listers, we’ve expanded our free listings categories to better meet their needs – with rapid, exciting results. I am proud of our new team, and this latest initiative is just the start of an exciting wave of product innovations and developments to further boost our platform.”

Today’s announcement follows a record trading performance in 2023 for 4Sale, following the Company’s expansion to 197 categories, and with over 90% of the Company’s sales now online – up from 65% as recently as 2019.

Since its launch, 4Sale has supported over 2 million registered users in listing 14 million items and services. Over 7 million devices have accessed the platform through app downloads or website registrations, driving an impressive 30 million page views each month.