As we move into a new decade, InterContinental® Hotels & Resorts has uncovered the Most Instagrammed Sights Of 2019, as part of their InterContinental ICons campaign.

Marking 10 years since the ‘start’ of Instagram in 2010, InterContinental takes a look at how Instagram has transformed the travel landscape and informed the way in which we travel. Further insights from the global study reveal that people are looking to use Instagram more in 2020 and beyond.

The most Instagrammed Sights Of 2019 are the following:

Paris: Eiffel Tower

53% of all #Paris photos analysed and nearly 10% of all photos analysed worldwide.

Shanghai: The Bund

44% of all #Shanghai photos analysed

Dubai: Burj Khalifa

36% of all #Dubai photos analysed

Sydney: Sydney Opera House

35% of all #Sydney photos analysed

Mexico City: Pyramid de Teotihuacan

25% of all #MexicoCity photos analysed

London: Buckingham Palace

21% of all #London photos analysed

New York City: Central Park

20% of all #NYC photos analysed

In 2020, 39% of global luxury travellers will put more focus on social media when travelling in the coming year. 55% of global luxury travellers believe capturing social media content while travelling increases their ability to have a meaningful experience.