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Searches for ‘Paris holidays’ spikes after the release of “Emily in Paris”

Kristin Mariano

- January 10, 2023

Analysis of Google search data by New Casinos has discovered that searches for ‘Paris holidays’ have skyrocketed 161% in the United Kingdom January 2023, shortly after the new season of Emily in Paris was added to Netflix on 21st December.

Viewers are given an insight into Emily Cooper’s glamorous life where she is spotted in stunning locations of Paris such as Place de Valois, Palais Galliera, and Parcs des Buttes-Chaumont, to name a few; so, it’s no surprise that Brits are keen for a trip to the spectacular city for a taste of the marketing executive’s lifestyle.

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A spokesperson from New Casinos has commented on the findings: “There’s no doubt that Emily Cooper is an influential individual on the show, given her high number of followers who keep up to date with her life by watching her livestreams, plus her persuasiveness with clients in her days at work.”

“It’s fascinating to see that her character’s influence is carried into the real world. The hit series shows off sides of Paris including nightlife, extravagant restaurants, and famous attractions like the Eiffel Tower and the Louvre, causing the audience to want to see it for themselves. Considering that the search term has increased by a staggering 161% – it’s certainly a reflection of how much we can be caught up in our favourite TV series.”

 

This research was conducted by NewCasinos.com who specialise in helping people find and compare new casinos. They aim to review new casinos before all the competitors and place safety above all else.

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Searches for ‘Paris holidays’ spikes after the release of “Emily in Paris”

Kristin Mariano

- January 10, 2023

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats