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The most Instagrammable UK cities in autumn

Kristin Mariano

- September 22, 2023

Autumn walks are finally here, and with nearly 6 MILLION views on TikTok, it’s clear we are all excited for the return of the sound of crisp fallen leaves under our feet. But which UK cities are the most picturesque for an autumnal walk?

To help you plan your upcoming seasonal stroll, Savoo has revealed the UK cities and towns that are the most Instagrammed as part of a wider study that looked at the most affordable cities to visit during the coming months.

The table below shows the UK’s most Instagrammable cities in Autumn:

Rank

Location

Number of times the Instagram hashtag has been used

1

London

158,467,876

2

Manchester

18,361,398

3

Liverpool

16,463,627

4

Edinburgh

10,902,639

5

Bath

10,762,056

6

Glasgow

8,337,345

7

Brighton

7,889,962

8

Bristol

6,984,839

9

Cambridge

5,134,125

10

York

4,978,588

Some other findings that may be of interest:

  • Cartmel has the most budget-friendly accommodations of all UK towns, with 85 accommodations under £100.

  • Liverpool is the most affordable UK city to visit, with the average cost of a meal being £15.00 and the cost of a coffee being £2.88.

  • London is the most expensive UK city for people to buy a coffee on their walk, with the average price sitting at £3.47.

You can view the press release below or the full study here:

https://www.savoo.co.uk/resources/budget-cities-uk

Please let me know if you have any questions or require anything else to support a feature.

Many thanks,

Drew

Study uncovers the best autumn staycation destinations in the UK

Online discount code website Savoo has pinpointed the best-value cities, towns, and villages to visit this autumn

  • Liverpool best city for budget travellers, with 100 free attractions and affordable parking

  • Southwell, near Nottingham, most affordable picturesque town with 71 places to stay under £100

  • Bibury in the Cotswolds is the most affordable picturesque village in the UK, accruing over 91,000 Instagram hashtags

With many Brits feeling the squeeze during the current cost of living crisis, holiday budgets have taken a hit. Yet getting away for a proper break is never more important than in times of high stress.

Discount code site Savoo has conducted thorough research to reveal the most affordable popular destinations for a UK city break and the most affordable picturesque town and village locations.

You can view the full study https://www.savoo.co.uk/resources/budget-cities-uk

The top 10 most affordable UK cities to visit this autumn

City

No. of free attractions

Cost of a coffee

Avg. cost of a meal

Cost to park your car (daily rate)

No. of accommodations  £100 & under

No. of IG hashtags

Liverpool

100

£2.88

£15.00

£9.66

97

16,463,627

London

186

£3.47

£20.00

£51.39

102

158,467,876

Derry

11

£2.32

£10.13

£0.00

5

516,981

Wells

47

£3.00

£10.00

£4.14

34

351,068

Nottingham

95

£3.13

£12.00

£12.99

35

3,791,319

Stirling

56

£2.75

£12.00

£3.84

3

580,346

Durham

80

£2.75

£13.50

£9.42

11

3,116,201

Stratford-upon-Avon

73

£2.75

£13.50

£13.25

8

452,827

York

34

£2.92

£14.00

£22.19

55

4,978,588

Manchester

53

£3.24

£15.00

£28.72

70

18,361,398

Famous as the hometown of The Beatles, Liverpool tops the charts for the most affordable city break destination in the UK.

Aside from London, Liverpool has the most museums and art galleries in the UK – with an impressive 100 free attractions. But compared to the capital’s eye-watering £51.39 daily parking charge, Liverpool’s £9.66 average parking cost is a steal.

While you can spend a lot of money in London, our capital city comes in second place for budget city breaks due to the plentiful affordable options also on offer. London offers a jaw-dropping 186 free attractions. The biggest challenge is choosing between the overwhelming number of free things to do!

If you can’t stomach London’s high parking charges, the only city on Savoo’s list which offers completely free parking is Derry. The Northern Irish city comes in third place for the best affordable UK city break.

If discount dining is high on your list of priorities, the Somerset city of Wells, in fourth place, offers meals out for an average of just £10.

Most affordable picturesque towns and villages to visit

Town/village

No. of free attractions

Cost to park your car (daily rate)

No. of accommodation £100 and under

No. of IG hashtags

1

Southwell

64

£3.60

71

69,701

2

Richmond (town)

20

£3.60

3

4,607,912

3

Knaresborough

65

£0.68

54

182,182

Glastonbury

46

£6.02

48

1,086,142

4

Conwy

29

£2.68

2

250,644

5

Henley-on-Thames

75

£3.58

0

197,704

6

Bibury

22

£0.00

51

91,007

7

Cheltenham

32

£11.40

10

1,298,763

8

Brixham

32

£7.32

67

213,110

9

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The most Instagrammable UK cities in autumn

Kristin Mariano

- September 22, 2023

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats