China’s Ili Kazakh Autonomous Prefecture in Xinjiang is boosting its tourism promotions through the short film This is Ili.

This is Ili is divided into four chapters: culture and inheritance, vitality and hope, poetry and painting, and openness and development. This essentially entices viewers to appreciate the beauty of the region’s magnificent scenery, harmony, and prosperity. 

The film also offers a panoramic view of the prefecture’s unique natural resources: the picturesque Nalati, the vast and magnificent Kalajun, as well as the beautiful and colourful Xiata.

The vast grassland of the area serves as the backdrop for heartwarming folklore, as well as numerous regional crafts that include creative paper cutting and embroidery.