The Tourism Authority of Thailand (TAT) is holding a spine-chilling event titled Thailand Goosebumps Festival 2024: Goosebump Market for Halloween this year.

The event takes place at the Makkasan Factory of the State Railway of Thailand (SRT) from Saturday, 26th October to Thursday, 31st October.

This exciting pop-up event follows the success of previous festivals, including the Wiang Ping Goosebumps Festival in Chiang Mai and the Ancient Capital Goosebumps Festival in Ayutthaya. Each attracted nearly 200,000 visitors and generated over 500 million Baht in combined revenue.

In Bangkok, the festival will showcase more than 80 local vendors across a historic area spanning 20,000 square metres, creating an eerie atmosphere that embodies Thailand’s rich cultural beliefs.

A chilling experience

Thai minister for tourism and sports Surawong Thienthong said: “The Royal Thai Government has launched a quick-win policy to invigorate tourism during the low season, transforming every period into a peak time for tourism in Thailand. This aligns with the IGNITE THAILAND’S TOURISM vision, aimed at revitalising the tourism sector, boosting the economy, and enhancing the quality of life for local communities. To this extent, the Goosebumps Festival plays a crucial role in this vision, focusing on cultural heritage and belief-based tourism to enrich the economy while delivering thrilling experiences.”

TAT governor Thapanee Kiatphaibool added: “The Goosebumps Festival aims to captivate thrill-seekers and promote local tourism while providing an entertaining and culturally enriching experience. This event will significantly help boost local economies, generating substantial revenue and encouraging travel during the low season.”

TAT expects the Goosebumps Festival to set a new trend for tourism in the country, drawing in faith-based tourists, stimulating spending, and generating over 300 million Baht in income for local businesses, shops, and communities within the event area and nearby.