Four Points Express by Sheraton London Euston has opened its doors in the vibrant Bloomsbury district of London, following a significant £50 million (approx. USD 6,60,59,950.00) investment by Splendid Hospitality. 

In collaboration with Marriott International, this marks the opening of the first-ever Four Points Express by Sheraton in the UK. Designed for the midscale segment, the brand assures guests an effortless stay to rest and recharge at an affordable price. The new 201-bedroom hotel is ideally located in the heart of the vibrant Bloomsbury district of London, within walking distance of major transport hubs – Euston and King’s Cross St Pancras International – making it the perfect stopover for both business and leisure travellers.

Offering the perfect blend of functionality and harmonious design, the hotel focuses on refined minimalism. The compact rooms are thoughtfully designed, featuring muted, soft colours and clean, delicate lines, providing a calm atmosphere for guests to unwind in the heart of the city.

In addition to its stylish rooms, the hotel is a dynamic social hub that reflects the rich history of its surroundings. The refined and contemporary design of the public spaces, including its restaurant and bar, offers an inviting setting for both guests and locals.

The restaurant, The Raven, is named after Charles Dickens and his pet raven, Grip, as a nod to the author’s connection to the area. He was often seen walking along Woburn Walk, a pedestrian street adjacent to the hotel.

With its restaurant and onsite Caffe Nero, the hotel is the ideal meeting place in the city for quick coffees, remote working or al-fresco catch-ups.

Sujay Ghorpade, the hotel’s new General Manager, says: “Whether travelling for business or leisure, our hotel offers a seamless experience with genuine and friendly service. Located in a prime location in the heart of London, we focus on reliability, simplicity and affordability, all within a warm and welcoming atmosphere, in keeping with the vibrant and charming local area.”

Rates start from £140 and bookings can be made online