The refreshed website is now live globally on all Etihad’s site editions in 16 languages. Redesigned from scratch, guests visiting etihad.com now enjoy faster loading pages, thanks to cleaner redesigned content, images, and graphics.  An easier-to-navigate site and a reduction in the number of pages makes it simpler for people to find the information they want.

Frank Meyer, chief digital officer for the Etihad Aviation Group said: “Enhancing the guest experience is at the heart of what we do. Knowing travellers increasingly turn to digital channels to manage their journey, we completely redesigned our website to provide a superior digital experience.”

With a larger percentage of consumers accessing Etihad via mobile, the new website is responsive across any device, be it a smartphone, tablet or desktop, allowing guests to access information quickly and easily before they reach the airport.

“This achievement marks a major milestone on our digital roadmap and follows on from other recent successes in the digital space. Last year, we deployed customised offers to allow our guests to choose more personalised travel options online before their flight. The digital ecosystem is changing and we are looking to the future,” adds Meyer.

Future enhancements in the coming months include a new booking engine to provide a consistent end-to-end user journey which is mobile responsive and features a more user-friendly payment system. Guests looking to travel will be able to pay with cash, Etihad Guest Miles, or a combination of cash plus miles.

The next phase will provide a more seamless digital experience when navigating between Etihad Airways for flight bookings, Etihad Guest for loyalty offers, and Etihad Holidays for packages, with a view to letting guests manage their entire Etihad travel experience in one place.