ABTA has also published its ‘top 23 for 23’: the 23 most popular destinations people say they plan to visit this year. Staying closer to home seems to be the preference for most people, with a large proportion of the list being short to mid-haul destinations such as Spain, Turkey and the UAE, but destinations including the USA, Mexico, Thailand and Australia continue to have their draw as long-haul favourites⁴.

Mark Tanzer, ABTA chief executive said: “The start of the year usually brings lots of enthusiasm for booking holidays and we know many people will be really looking forward to getting away in 2023.

“People’s appetite for holiday taking has remained remarkably resilient despite the ongoing pressure on people’s finances, though there’s definitely a strong focus on securing great value for money. Our number one piece of advice is to book with a reputable travel company, such as an ABTA Member travel agent or tour operator, who can help you find the holiday you’re looking for at the price you want to pay.”

ABTA’s Top 23 Destinations for 2023 

1.     Spain
2.    USA
3.    France
4.    Italy
5.    Greece
6.    Portugal
7.    Germany
8.    Australia
9.    Turkey
10.    Cyprus
11.    Austria
12.    Thailand
13.    Canada
14.    Netherlands
15.    United Arab Emirates
16.    Ireland
17.    Croatia
18.    Mexico
19.    Switzerland
20.    Norway
21.    Egypt
22.    Iceland
23.    Belgium