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Accor expands its UK portfolio with two new Mercure signings

Accor expands its UK portfolio with two new Mercure signings

Kristin Mariano

- May 11, 2023

Accor has announced two new Mercure hotels in the UK – in Northampton and Thurrock, Essex – building upon the Group’s already strong UK footprint. Both signings will be a joint venture between real estate fund manager Frogmore and C1 Capital Partners.

Mercure Northampton will be operated under a franchise agreement. The existing 146-room hotel located in the heart of Northampton, will join the Mercure brand following a renovation. Business travellers will be able to use the hotel’s 12 meeting rooms – with a combined capacity of up to 600 guests – and the hotel’s business centre.

Mercure Stifford Hall, which will also operate under a franchise agreement, will offer 97 bedrooms, alongside seven meeting rooms; a restaurant and bar; and a library area for guests to enjoy. The 18th-century Georgian hotel, which will undergo a renovation prior to opening as a Mercure, is set in a prime location, surrounded by 6 acres of landscaped gardens and located adjacent to the Mardyke Valley Golf Club.

Both hotels are set to open later this year following the Mercure rebranding. The latest signings will bring the Mercure portfolio in the UK to 81 hotels.

Philip Lassman, Vice President Development, Accor Northern Europe commented: “It is great to see the continued expansion of the Mercure brand across the UK. These signings are the latest announcements within a strong pipeline across Europe, signifying the strength of the internationally-recognized Mercure brand and industry-leading services to boost revenues for hotel owners, alongside the ability to retain the individual style and character of a boutique hotel.”

John Matthews, Director of Asset Management, Frogmore commented: “These hotels offer great amenities for both business and leisure travellers. They are ideal properties for the Mercure brand and will benefit greatly from the power of Accor’s distribution and other services. Following the renovations, we look forward to working with Accor and seeing the success of both hotels.”

Accor’s portfolio of hotels totals 5,400 properties across 110 countries. Alongside Mercure, its 40 brands include Raffles, Fairmont, ibis Styles, Sofitel, Novotel and others.

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Accor expands its UK portfolio with two new Mercure signings

Kristin Mariano

- May 11, 2023

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats