LOADING

TDM NEWS EVENTS IWTA SERIES TDM

creative website

Today Free Charge

Sign up today free of charge.

Join our global community of over 5 million travel and hospitality executives.

Accor grows its portfolio in the Sunshine State, signing  Mercure Brisbane Spring Hill

Accor grows its portfolio in the Sunshine State, signing  Mercure Brisbane Spring Hill

Kanchan Nath

- May 5, 2024

Accor, Australia’s largest hotel operator, is excited to expand its network of Brisbane  hotels with the addition of Mercure Brisbane Spring Hill in the heart of the River City. Formerly the independently operated Pacific Hotel Brisbane, Accor now operates the  179-room Mercure Brisbane Spring Hill under a hotel management agreement.

The hotel, which boasts a commanding location overlooking the city skyline and Roma  Street Parklands, will undergo a makeover to bring it in line with Mercure’s globally  recognised brand standards, with the new-look property set to be unveiled later this  year.

Accor Pacific Chief Operating Officer PM&E, Adrian Williams, said he was delighted to be  working with owners, the Singh family, and adding to the Group’s Brisbane portfolio,  particularly at a time when there’s heightened interest in the city with the Olympic  Games in 2032 and record interstate migration.

“Mercure Brisbane Spring Hill is in an excellent position overlooking the CBD and the  accommodation make-up of traditional rooms as well as one and two-bedroom suites  suits families, groups, and the corporate market well.

“Having been named as one of the world’s hottest travel destinations in 2024 by the  New York Times, there is a lot to be excited about when it comes to travel and tourism  to the Sunshine State, and we’re fortunate in that we have a strong portfolio of hotels  and brands to capture the travelling public.

“Mercure Brisbane Spring Hill is in a location that benefits from being within walking  distance to the CBD as well local neighbourhood cafes, restaurants and of course,  Suncorp Stadium, so we’re looking forward to welcoming those in town for business or  leisure or a hybrid of the two.”

Singh’s Enterprises (QLD) Co-owner, Sammy Singh, said: “We are proud to be  partnering with Accor on our first hotel project under the Mercure banner and excited to  be upgrading the property.

“We feel there is huge growth potential in the Brisbane market and having Accor as a  partner and utilising their unrivalled distribution and loyalty platforms and operations  expertise makes us feel very confident, as we move into this new phase of  diversification.”

Featuring a restaurant, bar, meeting facilities, swimming pool and spacious guestrooms,  including one and two-bedroom suites, many with balconies, the hotel promises to be a  favoured option for leisure and corporate travellers, especially those who are coming to  the city for major events.

With Suncorp Stadium within walking distance, the hotel is already lining up as a firm  favourite for the NRL finals season and The Lions Rugby Series which will kick off in  2025.

As part of hotel’s refurbishment, guestrooms will receive a makeover, with new  bedheads, lounge chairs, large scale artworks, carpets that reference local native foliage  and new joinery a focal point.

Furniture pieces with pops of colour and greenery will be thoughtfully placed throughout  the lobby, the meeting and conference rooms will be modernised, and the pool will  receive a striking glow-up, with colourful wall murals, new umbrellas and sun lounges, and plush reupholstering throughout.

Celebrating its 19th hotel in Brisbane and third Mercure in the capital, Mercure Brisbane  Spring Hill is a welcome addition to the Accor network. The hotel will be widely embraced  by Accor’s vast number of ALL – Accor Live Limitless loyalty members – of which 1 in 5  Australians are part of the award-winning programme.

From luxury to economy, Accor has 19 international brands across Australia, New  Zealand, Fiji and French Polynesia, such as Sofitel, MGallery, Art Series, Pullman,  Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Handwritten  Collection, Novotel, TRIBE, Mercure, BreakFree, ibis, ibis Styles and ibis budget, as well  as Ennismore’s SO/.

 

 

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats

Accor grows its portfolio in the Sunshine State, signing  Mercure Brisbane Spring Hill

Kanchan Nath

- May 5, 2024

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats