Accor has begun the exciting process of reopening some of its hotels that temporarily closed in response to the global pandemic. With restrictions now easing across many destinations, and the number of reopened hotels in the chain’s network projected to climb steadily over the coming months, it is investing in the resurgence of the travel and service industries and economic recovery in the communities where it operates.

ALL – Accor Live Limitless, the daily lifestyle companion that integrates rewards, services and experiences throughout the Accor portfolio of brands, has introduced a new global campaign: Reignite the Love of Travel. The campaign is launching with a short film designed to reassure and to create desire while uplifting its audience.

Steven Taylor, chief marketing officer of Accor said: “During the lockdown periods everywhere, we have been surprised to see so many people on social media sharing their craving for travel with such uplifting humour and creativity: it was heart-warming for us to see that they were missing us as much as we were missing them. The message of our campaign then came naturally as we invested to prepare for the immediate holiday season as well as for longer-term bookings. Seeing the quick business recovery in China, we wanted to do our part to reassure our guests and to reignite the travel desire.”

The campaign will launch with an engaging social media campaign. Travelers will be invited to share their travel dreams and inspiration, which will be combined to create a second ALL montage-style inspirational travel film. It will launch in key markets worldwide throughout the summer.