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Airbus commits to greener travel with SAS deal

Airbus commits to greener travel with SAS deal

Alastair Newport

- May 23, 2019

European multinational Airbus has shown its commitment to greener travel today by signing an agreement with Scandinavian Airlines (SAS) to sink some capital into researching the infrastructure requirements needed to develop hybrid and electric aircraft.

Signed by Grazia Vittadini, chief technology officer, Airbus and Göran Jansson, deputy president EVP Strategy & Ventures at Scandinavian Airlines, the Memorandum of Understanding (MoU) will see the two companies come together to cooperate on “a joint research project to enhance understanding of the operational and infrastructure opportunities and challenges involved with the large-scale introduction of hybrid and full electric aircraft to airlines modus operandi”.

The project will look at five work packages, which focus on analysing the impact of ground infrastructure and charging on range, resources, time and availability at airports.

Which, on the face of it, might not sound like a cast- iron promise to develop this type of technology – more of a “let’s see if it is worth it”, but with the Global Aviation Industry (ATAG), including Airbus and SAS, dedicated to achieving carbon-neutral growth for aviation industry by 2020. Which will see the industry cutting emissions by 50% by 2050 (compared to 2005); this is not just lip service to or pandering to popular opinion.

Indeed, Airbus has already started to build a portfolio of technology demonstrators and is currently testing innovative hybrid propulsion systems, subsystems and components in order to address long-term efficiency goals for building and operating electric aircraft.

Furthermore, the collaboration also includes a plan to involve a renewable energy supplier to ensure genuine zero CO2 emissions operations are assessed. This multidisciplinary approach—from energy to infrastructure—aims to address the entire aircraft operations ecosystem in order to better support the aviation industry’s transition to sustainable energy.

The project will start in June 2019 and run until the end of 2020.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

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Airbus commits to greener travel with SAS deal

Alastair Newport

- May 23, 2019

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats