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Anantara enters untapped market in Chengdu, China

Christian Tolentino

- July 25, 2018

Artist’s rendering of the Anantara Jinsha Chengdu Hotel

Anantara Hotels and Resorts has announced plans to diversify its portfolio in China by launching a luxury hotel brand in the Qingyang District of Chengdu, with the opening of Anantara Jinsha Chengdu Hotel.

Currently operating 39 hotels and resorts in 13 countries across the Asia Pacific, the Middle East, Europe, Africa and the Indian Ocean, Anantara Hotels and Resorts announced its plans to expand the brand’s presence in China this week. Anantara Jinsha Chengdu Hotel will join the group’s existing China portfolio, comprising Anantara Sanya Resort on Hainan Island, Anantara Xishuangbanna Resort in Yunnan, and Anantara Guiyang Resort in Guizhou Province.

“Responding to demand in a way that places us firmly as a strong market leader”

Dillip Rajakarier, CEO of Minor Hotels, owner of Anantara Hotels and Resorts, commented: “We are excited to announce the first Anantara in Chengdu, China, in partnership with Chengdu Tai Hang Rui Hong Real Estate Co., Ltd. This addition to our portfolio demonstrates our commitment to growth in up and coming destinations, while foreseeing and responding to demand in a way that places us firmly as a strong market leader in the Asia Pacific, and beyond.”

Anantara Sanya Resort on Hainan Island
Anantara Sanya Resort on Hainan Island

Anantara Jinsha Chengdu Hotel will feature 150 guestrooms and suites, an all-day dining restaurant and specialty restaurant, a lobby lounge and bar / tea lounge, a gym and fitness facility, outdoor and indoor swimming pools, a spa, children’s club, additional recreational and leisure facilities, along with banqueting and meeting facilities.

The hotel is positioned to capitalise on Chengdu’s fast growth, which, at present, offers no upscale and luxury hotels, nor international branded hotels. The new property is expected to be the first luxury and upscale brand in the growing and well-connected part of town, catering to high-end leisure and business travellers.

In addition, Anantara Jinsha Chengdu Hotel is less than an hour’s drive from the high-speed Chengdu Railway Station, the Chengdu City Centre and the Chengdu Shangliu International Airport.

Chengdu, Sichuan Province, China
Chengdu, Sichuan Province, China

Chengdu is the capital of Sichuan Province, serving as the economic, commercial, financial, transportation and communication centre of southwest China. Ranked as China’s 12th most competitive city, over 150 of the world’s 500 largest companies currently have subsidiaries or branch offices in the city.

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Anantara enters untapped market in Chengdu, China

Christian Tolentino

- July 25, 2018

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats