Arkia Israel Airlines has undergone a rebranding for the first time in 17 years.

With the launch of its new look and logo, the airline aims to position itself as a modern option for travel.

However, the changes at Arkia are not only cosmetic, they have also introduced modern jet aircraft equipped with wireless internet and intranet entertainment systems.

The company’s fleet of aircraft has been renewed and expanded to include five new Embraer aircraft, two Boeing 757-300s and, within a year, and a new Airbus 321 NEO.

Arkia is also launching an advanced application that enables choice of seating and online check-in, all under the new slogan: “Arkia – from A to Fun”

In the coming months, intranet-based entertainment and media systems will be available on the intranet using the Bring Your Own Device method. These systems, which will operate through a dedicated application, will allow any passenger to view  a variety of content on a smart device (mobile phone, tablet), all free of charge. On the new Airbus passengers will enjoy free wireless internet.

The airline will soon be launching direct flights from London Stansted to Tel Aviv Ben Gurion Airport.