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Asian growth pushes global tourism beyond 1.2bn arrivals

Asian growth pushes global tourism beyond 1.2bn arrivals

Mark Elliott

- January 18, 2017

Tourists in Beijing
Tourists in Beijing
Tourists in Beijing

The world’s destinations welcomed a combined total of 1.235 billion international overnight visitors in 2016, driven by the strength of the Asian market.

According to the full-year data released this week by the UNWTO, global tourist arrivals increased by 3.9% in 2016, as an additional 46 million travelled overseas compared to 2015.

And this growth was led by destinations in the Asia Pacific region, which increased 8% year-on-year, with an additional 24m arrivals taking the region’s total to 303m. This means that Asian destinations now handle approximately a quarter of global tourist arrivals.

Growth was strong across the region, with Oceania receiving 10% more arrivals, South Asia 9% more, and Northeast and Southeast Asia both increasing 8%.

Africa (+8% to 58m arrivals) rebounded after two weak years, but growth was more subdued in the Americas (+4% to 201m) and Europe (+2% to 601m). Unrest in the Middle East however, caused visitor arrivals to decline (-4% to 54m). By sub-region, the world’s fastest-growing destination was Sub-Saharan Africa (+11%).

“Tourism has shown extraordinary strength and resilience in recent years, despite many challenges, particularly those related to safety and security. Yet, international travel continues to grow strongly and contribute to job creation and the wellbeing of communities around the world,” said UNWTO secretary-general, Taleb Rifai.

2016 marked the seventh consecutive year of growth in the tourism industry, following the global financial crisis. As a result, the world now welcomes 300m more international travellers than it did in 2008.

In 2017, global tourism is expected to continue growing at a rate of 3-4%. Asia Pacific and Africa are both expected to increase 5-6%, the Americas 4-5%, Europe at 2-3%, and the Middle East at 2-5%.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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Asian growth pushes global tourism beyond 1.2bn arrivals

Mark Elliott

- January 18, 2017

Tourists in Beijing

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats