Atlantis, The Palm has appointed Kyp Charalambous to vice president of sales, based in Dubai. 

Previously director of leisure sales, his new role will see him drive the overall sales strategy for the resort, playing a significant role in maximising room revenue, occupancy and market share for Atlantis.

He will be responsible for continuing to grow the resort’s market share in all key markets areas and ensuring the resorts presence throughout existing & developing regions.

In addition, he will play a role in increasing business for the resort’s Imperial Club and Suites offering and also delivering campaigns across sales, marketing and PR.

Kyp joined Atlantis, The Palm in 2009.

Charalambous said: “Over the past eight years, the Leisure Sales team has succeeded by having a commercial yet personal approach to business. We work closely with our clients and have adapted to the changing market conditions, but ultimately have delivered against the goals and objectives set for the year. In my new role, I want to ensure that Atlantis continues to be the number one entertainment destination resort in the Middle East, delivering amazing experiences and everlasting memories for guests.”